The Amazon Effect: Digital Marketplaces for B2B Customers
October 30, 2018
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
The buzz: “92% of B2B buyers say that they prefer to buy online, while Gartner analysts estimate that by 2019, 41% of all revenue across all industries will come from digital channels.” (multichannelmerchant.com) It was inevitable. B2B customers expect a consumer-grade shopping experience. They’re 60% through the buying process before talking to a vendor and demanding convenience, pricing transparency, try-before-you-buy, personalized service, easy purchasing and help with complex purchases. How to deliver? Digital marketplaces. The experts speak. Tim Yates, DataXstream: “We should not look back unless it is to derive useful lessons from past errors....” (G. Washington). Diane Fanelli, SAP: “It is not the strongest of the species that survives, nor the most intelligent…It is the one that is the most adaptable to change” (L.C. Megginson). Steve Kohn, SAP: “It always seems impossible until it is done” (N. Mandela). Join us for The Amazon Effect: Digital Marketplaces for B2B Customers.
Changing the Game with Intelligent Technologies, Presented by SAP
Tuesday at 9 AM Pacific Time/12 Noon Eastern Time on VoiceAmerica Business Channel
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Changing the Game with intelligent technologies. We’ll explore how businesses can partner to build on and extend intelligent technologies, developing personalized and hyper-specialized solutions to deliver to their customers. Hear how intelligent technologies will play a critical role in your company’s ability to drive innovation and create business models with new revenue streams.
Learn how you can become the savvy Leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Intelligent Technologies, presented by SAP, heard live Tuesdays on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”