B2B Digital Selling: How To Stay Human
July 16, 2019
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Episode Description
The buzz: “By living the day-to-day life of your clients, you can glean insights that are impossible to see from your side of the aisle” (Sona Jepsen www.entrepreneur.com/article/300683). The same people who buy cars, clothes and home services are also making B2B purchasing decisions for their business. The implications for sales people in this Digital Selling era? Ensure you maintain personal communications across digital channels to show your real human face behind your selling message. The experts speak. William Arruda, Reach: “Authenticity is the daily practice of letting go of who we think we’re supposed to be and embracing who we are” (Brené Brown). Mark Lotenero, Grapevine6: “Throughout human history, we have been dependent on machines to survive. Fate, it seems, is not without a sense of irony" (Morpheus, The Matrix). Bruna Gonçalves, SAP: “Great men are not born great, they grow great…” (The Godfather). Join us for B2B Digital Selling: How To Stay Human.
Changing the Game with Digital Engagement, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
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