The Experience Economy: What It Means for Business and You
August 21, 2019
Hosted by Bonnie D. Graham
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Guest Information
Episode Description
The buzz: “Welcome to the experience economy, where—as the Harvard Business Review so eloquently put it—"a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event" (Daniel Newman, www.forbes.com). The experience economy is here. It’s live 24/7, it's emotional, it's global, it’s powerful and it's influencing the way we live, work and do business. But how can businesses manage all of that to stay relevant? By collecting experience X-data at every meaningful touchpoint and combining it with operational O-data, then analyzing and understanding the experience gaps and what to do about them. The experts speak. Bruce Temkin, Qualtrics XM Institute: “The problem is not the problem. The problem is your attitude about the problem” (Captain Jack Sparrow). Timo Elliott, SAP: “If you have to be naked, you’d better be buff” (Don Tapscott). Join us for The Experience Economy: What It Means for Business and You.
Reinventing Life and Business with Game-Changers, Presented by SAP
Wednesday at 11 AM Pacific Time/2 PM Eastern Time on VoiceAmerica Business Channel
Digital transformation is changing every facet of the way we live and work. Technology is behind everything from automation, to connectivity and the experience economy. Industries and infrastructures know innovation is imminent. Yet only a small fraction of organizations feel they have mastered digital to a point of differentiation from their competitors.
Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our series on how innovation leaders are embracing digital transformation to redefine their business models and outcomes, no matter the industry, on "Reinventing Life and Business with Game-Changers."
Let’s discuss the impact digital innovation is having on our world, from boardrooms to bots and beyond, and how a combination of intelligent technologies, services, and industry expertise are helping businesses optimize processes and resources, to ignite innovation and improve every area of business.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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