Influencer Marketing: The Next Hottest Thing in B2B?
April 7, 2020
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Episode Description
The buzz: “People do not buy goods and services. They buy relations, stories, and magic” (Seth Godin). The image of influencer marketing by brands has been tarnished. In 2019, fake followers were widespread for many social media personalities, and some influencers were accused of covert advertising, challenging their authenticity. This poses a dilemma for brands because when we feel something is fake or misleading, we switch off. In August 2018, almost half (47%) of respondents surveyed by Bazaarvoice reported feeling fatigued by influencer content. The experts speak. Vanessa Baker, Tribal Impact: “… your experience facing and overcoming adversity is actually one of your biggest advantages” (Michelle Obama). Mic Adam, Vanguard Leadership: “The best way to predict the future is to create it” (Peter Drucker). Ursula Ringham, SAP: “…people will never forget how you made them feel” (Maya Angelou). Join us for Influencer Marketing: The Next Hottest Thing in B2B?
Changing the Game with Digital Engagement, Presented by SAP
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