Kinetic Enterprise: Humanizing B2B Experiences in a Digital World
February 19, 2021
Hosted by Bonnie D. Graham
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Guest Information
Episode Description
B2B relationships are inherently complex, with buying cycles that can stretch for months, with multiple decision-makers and influencers along the way. High-value deals—and company reputations—are often on the line. Yet B2B has always been, at its core, about people. Discover insights that can help you humanize the B2B experience in an increasingly digital world. Listen in as Deloitte customer experience and transformation professionals explain how industry leaders today are using digital capabilities to deepen trust and relationships—sharing findings from Deloitte’s latest sales research. Among the highlights: B2B customer experience leaders were 18% more likely than laggards to have exceeded their revenue goals in the previous 12 months. We’ll ask B2B leaders Tim Greulich, Michelle Wideman, Deepak Sharma and Meenu Agarwal how they set themselves apart—in quantifiable ways—by adopting human-centric strategies and a built-to-evolve Kinetic Enterprise™ approach.
The Kinetic Enterprise(tm): Built to Evolve, Presented by Deloitte
Friday at 6 AM Pacific Time/9 AM Eastern Time on VoiceAmerica Business Channel
Stand ready for the next wave of disruption with the Kinetic Enterprise(tm), presented by Deloitte. The Kinetic Enterprise is an enterprise built to evolve, no matter what the future brings. Explore insights and ideas that can help you reimagine everything, transform your business with the latest digital technologies, and address future challenges head on. Take a deep dive into the business drivers and topics that are top-of-mind for leaders today, and get essential guidance that can help you build a Kinetic Enterprise solidly atop four pillars: Clean—unburdened by technical debt, such as tremendous amounts of custom code. Intelligent—leveraging data to build intelligence, unlock insights, and make an impact. Inclusive—operating with an ecosystem of applications, services, and industry-specific capabilities for driving improvements and innovation. Responsive—anticipating change and enabled by cloud technologies that allow the enterprise to scale in any direction, on demand.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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