Encore: Kinetic Enterprise: Humanizing B2B Experiences in a Digital World
November 18, 2022
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
B2B relationships are inherently complex, with buying cycles that can stretch for months, with multiple decision-makers and influencers along the way. High-value deals—and company reputations—are often on the line. Yet B2B has always been, at its core, about people. Discover insights that can help you humanize the B2B experience in an increasingly digital world. Listen in as Deloitte customer experience and transformation professionals explain how industry leaders today are using digital capabilities to deepen trust and relationships—sharing findings from Deloitte’s latest sales research. Among the highlights: B2B customer experience leaders were 18% more likely than laggards to have exceeded their revenue goals in the previous 12 months. We’ll ask B2B leaders Tim Greulich, Michelle Wideman, Deepak Sharma and Meenu Agarwal how they set themselves apart—in quantifiable ways—by adopting human-centric strategies and a built-to-evolve Kinetic Enterprise™ approach.
The Kinetic Enterprise(tm): Built to Evolve, Presented by Deloitte
Friday at 6 AM Pacific Time/9 AM Eastern Time on VoiceAmerica Business Channel
Stand ready for the next wave of disruption with the Kinetic Enterprise(tm), presented by Deloitte. The Kinetic Enterprise is an enterprise built to evolve, no matter what the future brings. Explore insights and ideas that can help you reimagine everything, transform your business with the latest digital technologies, and address future challenges head on. Take a deep dive into the business drivers and topics that are top-of-mind for leaders today, and get essential guidance that can help you build a Kinetic Enterprise solidly atop four pillars: Clean—unburdened by technical debt, such as tremendous amounts of custom code. Intelligent—leveraging data to build intelligence, unlock insights, and make an impact. Inclusive—operating with an ecosystem of applications, services, and industry-specific capabilities for driving improvements and innovation. Responsive—anticipating change and enabled by cloud technologies that allow the enterprise to scale in any direction, on demand.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. In 2011, working at the enterprise software leader SAP, she successfully created, produced and hosted the weekly “Coffee Break with Game-Changers” business thought leadership roundtable radio series. Over the next eight years, she developed 45 additional series that attracted millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has also been engaged by other global enterprises to develop and host their radio and podcast series. What powers Bonnie’s passion for radio? She “loves speaking with smart people!”