The Customer - Understanding why people buy Tuesday, January 13, 2015

Malcolm Evans has been in sales since he could walk. He is described as a passionate Salesmans’ Salesman, an advocate for businesses and customers alike. He grew up living in a pub in rural Wales surrounded by green fields and sheep. “I have been dealing with customers since I could reach high enough to pour a pint of beer.”

Originally in engineering he transitioned to a sales life in the 80s. Pagers, fax machines, CRM and 5 pound mobile phones are some of the changes he has seen. His experience covers marketing, advertising and sales management. No stranger to the global market, Malcolm came to USA in 2001 while employed by one of the largest engineering companies to focus on the challenges of global selling and international business development.

Malcolm is a business owner, sales trainer, aspiring writer and speaker. He is a Jeffrey Gitomer Certified Advisor and holds his own interesting perspectives on sales, customer relations and the entrepreneurial spirit. He is a driven individual motivated by the “American Dream” where anything can be achieved.

Since the mid 2000’s a general malaise has existed in the world of sales, loyalty has been ignored and relationships commoditized to save a dollar. Bad management practices have seen valuable sales people put aside or downsized out. “Salespeople are the oxygen and blood of companies, they spread ideas and creativity!” He believes it’s time to take a fresh look and get people talking.