Encore: The Seven Deadly Sins of Personality Marketing

August 31, 2016
Hosted by Jacki McLenaghan

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Episode Description

Stop being a commodity! The biggest mistake that business owners are making these days is the fact that they are not utilizing the power of their own personality in their marketing materials. No longer are we selling a product, service or message. With so much noise and competition out there, we are only selling ourselves. Many business owners are making some very common mistakes that are quite easy to overcome. With special guest, Jay Fiset, best selling author and founder of the Creators Code and Millionaire Mastermind, Host Jacki McLenaghan will tell you the Seven Deadly Mistakes of Personality Marketing. If you are looking to stand out from the crowd, then this show will give you many tips and insights on how to do that.

Extreme Exposure: The Power of Personality Marketing

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There are many small business owners out there who are struggling with their marketing. They spend countless hours and unnecessary dollars on marketing that is not getting them anywhere. They look to other successful business owners, authors or speakers and they try to emulate what those people are doing. What is missing is the creativeness and uniqueness of your own personality infused into your marketing materials. Our show will include tips, tools and techniques to help you stand out from the crowd and have a far bigger impact in your industry. We will discuss how to create great and unique content, and how you can amplify your message.

Jacki McLenaghan

Jacki McLenaghan is the founder of a company promotions company called Pure Potentials. As a small business owner for over twenty years, Jacki has learned a great deal of what it takes to get your message out there, gain new clients and fill event rooms. As a former theater producer and trade show organizer this skill has become something that she enjoys teaching other small business owners to excel at. Jacki is also a “techy geek” with a flair for imaginative video making. This is a very underutilized skill by most business owners and Jacki’s company also specializes in helping others get their videos created, leveraged and maximized.

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