The Kinetic Enterprise: Creating Emotional Connection at Enterprise Scale
September 4, 2020
Hosted by Bonnie D. Graham
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
How do rational considerations, such as price and quality, kindle emotional bonds with customers? Which moments are pivotal in transcending from product satisfaction to brand love? For brands today, these questions should drive enterprise-wide strategies for building lasting emotional connections. Learn how to empower your organization to create experiences more responsive to customers’ needs, while infusing more human qualities across technologies and touchpoints. Hear Deloitte’s customer loyalty research and how brands can elevate human experiences to deepen bonds of loyalty and build lasting business value by weaving customer input and data points into everything they do. Get insights on customer-centric governance, ensuring consistency across your business, and delivering on needs and expectations more effectively. We’ll ask Deloitte’s Jennifer Buchanan, Sarah Logman and Tim Greulich for their take on The Kinetic Enterprise: Creating Emotional Connection at Enterprise Scale.
The Kinetic Enterprise(tm): Built to Evolve, Presented by Deloitte
Friday at 6 AM Pacific Time/9 AM Eastern Time on VoiceAmerica Business Channel
Stand ready for the next wave of disruption with the Kinetic Enterprise(tm), presented by Deloitte. The Kinetic Enterprise is an enterprise built to evolve, no matter what the future brings. Explore insights and ideas that can help you reimagine everything, transform your business with the latest digital technologies, and address future challenges head on. Take a deep dive into the business drivers and topics that are top-of-mind for leaders today, and get essential guidance that can help you build a Kinetic Enterprise solidly atop four pillars: Clean—unburdened by technical debt, such as tremendous amounts of custom code. Intelligent—leveraging data to build intelligence, unlock insights, and make an impact. Inclusive—operating with an ecosystem of applications, services, and industry-specific capabilities for driving improvements and innovation. Responsive—anticipating change and enabled by cloud technologies that allow the enterprise to scale in any direction, on demand.
Bonnie D. Graham
Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”
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