Radio Episodes
9/17/2019 digital-marketing-what-every-sales-pro-needs-to-understand

Digital Marketing: What Every Sales Pro Needs to Understand

Changing the Game with Digital Engagement, Presented by SAP
The buzz: “Sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing…we all need to know more about our customers” (Jill Rowley). Listen Now

7/10/2019 ai-and-your-videos-coolness-beyond-cute-cats

AI and Your Videos: Coolness Beyond Cute Cats

Technology Revolution: The Future of Now
The buzz: 'AI is now the most in-demand tool in the media market…According to a report, viewers are 85 percent more likely to buy a product after watching a video…The technology is making things easier. Even giants like YouTube and Netflix have adapted to AI for better user experience…From data analytics to filming, this revolutionary technology is changing the way the video industry used to work' Listen Now

6/28/2018 your-marketing-toolbox-free-fremium-or-paid

Your Marketing Toolbox: Free, Fremium or Paid?

Changing the Game in Revenue Growth, Presented by SAP
The buzz: “Whether you’re a marketing veteran, or are brand new to the game, keeping on top of the latest technologies and tools available is a tough ask” (Chris Sheen). Listen Now

10/18/2017 social-selling-at-the-tipping-point-part-2

Social Selling at the Tipping Point - Part 2

Technology Revolution: The Future of Now
The buzz: “79% of sales people that use social media outsell their peers” [Forbes]. Social selling is at a tipping point, “that magic moment when an idea, trend, or social behavior crosses a threshold, tips, spreads like wildfire” (Malcolm Gladwell). Listen Now

8/22/2017 sales-and-marketing-becoming-a-social-selling-dynamic-duo

Sales and Marketing: Becoming A Social Selling Dynamic Duo

Changing the Game with Digital Engagement, Presented by SAP
The buzz: “The days of the ‘us versus them’ mindset between sales and marketing teams are over…no room for companies made up of teams that compete with each other–even if it’s just for glory and recognition” [Charles McKay]. Listen Now

3/21/2017 social-selling-and-ai-new-frontier-or-pricey-gimmick

Social Selling and AI: New Frontier or Pricey Gimmick?

Changing the Game with Digital Engagement, Presented by SAP
The buzz: “Until recently we believed that robots cannot have a conscious or emotions. And most importantly we thought robots can never sell...We don’t even know If a salesperson replying to us in real-time in 2020 would be a human or a robot” (M. Siddiqua). Listen Now

3/8/2017 social-selling-and-the-golden-rule-manners-still-matter

Social Selling and the Golden Rule: Manners Still Matter

Technology Revolution: The Future of Now
The buzz: “We have to remember social over selling” (Viveka Von Rosen). “[Social networking risks]…Trickier to manage are lapses of etiquette, tone and consistency” (Barbara Giamanco and Kent Gregoire). Listen Now

1/24/2017 your-social-selling-journey-and-change-management

Your Social Selling Journey and Change Management

Changing the Game with Digital Engagement, Presented by SAP
The buzz: “To thrive in this new age of hyper-change and growing uncertainty, it is now an imperative to learn a new competency—how to accurately anticipate the future” (Dan Burrus) Listen Now

8/30/2016 social-selling-accelerating-the-sales-cycle-with-king-content

Social Selling: Accelerating the Sales Cycle with King Content

Changing the Game with Digital Engagement, Presented by SAP
The buzz: Thanks, Bill. Thanks, Gary. Bill Gates’ 1996 observation, 'Content is king,' became a mantra for Internet marketers and SEO practitioners. Fast forward to 2012, when wine marketing master Gary Vaynerchuk upped the ante: 'If content is king, then context is god. Listen Now

6/7/2016 video-and-the-social-sellers-toolkit

Video and the Social Seller's Toolkit

Changing the Game with Digital Engagement, Presented by SAP
The buzz: Viva le Video! The 1978 lyrics of “Video Killed the Radio Star” (The Buggles) expressed deep concerns about the impact of 20th century inventions on the media arts. Listen Now

5/10/2016 social-selling-adoption-how-to-make-it-happen

Social Selling Adoption: How to Make It Happen

Changing the Game with Digital Engagement, Presented by SAP
The buzz: “I don’t’ believe it. Prove it to me and I still won’t believe it” (Douglas Adams). Social Selling is changing the sales industry in positive and profitable ways. Listen Now

1/19/2016 the-gamification-of-social-selling

The Gamification of Social Selling

Changing the Game with Digital Engagement, Presented by SAP
The buzz: Game Face. Game On! As humans, we all like games. Why? Games enable us to try to be the best at something, whether Scrabble, cards, video games, football or even the Olympics, and to challenge each other. Listen Now

10/27/2015 is-social-selling-closing-the-deal

Is Social Selling Closing the Deal?

Changing the Game with Digital Engagement, Presented by SAP
The buzz: Stuck. It's Oct. 27. If you're 1/3 through your 4th quarter, we bet your Sales team is putting the pedal to the metal to drive year-end success. Listen Now

10/13/2015 social-selling-101-partners-and-social-selling

Social Selling 101: Partners and Social Selling

Changing the Game with Digital Engagement, Presented by SAP
The buzz: Fred and Ginger. Partners and social selling – what’s the deal? Many companies use partner channels to access markets, and share resources, to ensure the best customer experience. Listen Now

9/22/2015 social-selling-can-you-hear-me

Social Selling: Can You Hear Me?

Changing the Game with Digital Engagement, Presented by SAP
SAP, SAP Radio, Game-Changers, Social Selling, Social Networking, Social Listening, Stephen R. Covey, Epictetus Listen Now

9/8/2015 social-selling-101-all-aboard

Social Selling 101: All Aboard!

Changing the Game with Digital Engagement, Presented by SAP
SAP Game Changers Radio, SAP, Social Selling, Sales 2 0, The Blues Brothers, Elwood and Jake, Nigel Edelshain Listen Now